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The New July 2026 Tariffs: What Importers Need to Know Now

A new tariff program, 60 economies, and one costly misunderstanding about Foreign Trade Zones.

On July 24, 2026, a new tariff program took effect covering 60 trading partners — roughly 99.4% of everything the United States imports. This is not an adjustment to an existing rate. It is a new action under Section 301 of the Trade Act, based on findings that these economies failed to adopt or enforce prohibitions on goods made with forced labor.

If you import, the practical question is simple: what does this add to your landed cost, and what can you actually do about it?

The rates

Brazil is a separate and steeper case: a 25% Section 301 tariff on Brazilian goods took effect two days earlier, on July 22, with hundreds of products carved out by annex.

Three things that catch importers off guard

One: these duties are additive. They sit on top of your existing duty rate and on top of tariffs already in place. Where a rate is described as “capped,” products whose existing duty already meets the cap may owe nothing additional — but for most origins, the full amount is added.

Two: the in-transit window has closed. Goods loaded and in transit before July 24 were exempt only if they were entered for consumption before July 28. Freight still on the water today is dutiable.

Three: a Foreign Trade Zone does not make this tariff disappear. This is the most expensive misunderstanding in the market right now, and it deserves its own section.

What an FTZ does and does not do

Goods subject to these duties can only be admitted into a Foreign Trade Zone under privileged foreign status. That status locks the duty rate in at the moment the goods enter the zone. The liability is preserved, not erased. When the goods are withdrawn for U.S. consumption, the duty is paid. Bonded warehousing works the same way: it defers the payment, it does not avoid it.

An FTZ still delivers real value, and for the right importer it is worth having:

What an FTZ will not do is cancel a 10% or 12.5% duty on goods you are ultimately selling in the United States. If a provider has implied otherwise, the honest test is to put their invoices next to their rate card and see what the zone is actually saving you against what its compliance costs.

What to do this month

The NOAMEX take

Tariff changes are rarely won on the rate. They are won on knowing precisely how the rate applies to your goods, and on not paying for structure that is not helping you. We move import and export freight through every U.S. gateway and we warehouse it when it lands, so we see both halves of the problem — the duty and the flow.

If you want a straight answer on how this hits a specific product, send us the HTS code and the origin. We will tell you what we find, including when the answer is that nothing changed for you.

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